How every Recala article is made.
From your customers' questions to a sourced article a named person at your company signs, re-checked every week in Google, ChatGPT and Gemini.
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Find the questions
Recala finds the questions your customers ask in Google and in AI answers, and which companies those answers name or link to today. Every topic in your plan comes with a written reason. We check ChatGPT and Gemini as an anonymous visitor would see them, plus Google search and AI Overviews.
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Start from what your company knows
Your site, the documents you share and your people come first; public sources fill the gaps. What we publish is public and citable; the material behind it stays yours.
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Research before writing
Before a draft begins, Recala reads the pages that compete for the question, where they stop, and the quality of the sources in play. The article is built to add what they miss.
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Write from named sources, in your voice
Each article starts from named, linkable sources and is written in your company's voice. Sources stay beside the claims they support. Statements about your company need a source you gave us; anything unsupported is taken out while the article is written.
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Check every article
Figures, citations, internal links, page markup and originality go through automated checks on every article, and you see what they found.
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A named person signs
A named person at your company signs every article; the byline shows their name and role. In approval mode, they review it before it publishes at the time you schedule. On autopilot, it publishes on schedule under their name without a review, and autopilot always shows a warning first. Health, legal and finance companies always get a human review before publishing, even on autopilot.
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Publish and measure
It publishes to your WordPress site on your calendar, or you get a ready-to-paste package with the article, its cover image and its metadata. The same questions are re-checked every week in Google, ChatGPT and Gemini, and you follow every article and question in your portal.
Each article makes the next one better
What we publish becomes part of what the next article is built on, so your library gets stronger as it grows.
AI answers vary from day to day, so we look at repeated checks, never a single answer. A citation is not a visit or a customer, and nobody can promise a mention.