Author
Andrés Naves
Founder, Recala
I'm Andrés. I build AI products, and the ones I care most about decide whether a company gets found: search, and now AI answers.
What Recala does
Recala's AI finds the questions your buyers ask Google, ChatGPT and Gemini, writes the answers with sources, and shows you where you appear. Be the answer.
How I sign articles
Every article on this blog goes out under my name. I read it, check the sources and sign it.
If something is wrong, tell me. I'd rather fix it than defend it.
What I work on
- AI products and agents
- SEO
- GEO (generative engine optimization)
- AEO (answer engine optimization)
- Measuring AI search visibility honestly
Articles
3 articles
- Is SEO dead now with AI?
· 5 min read
SEO is not dead now with AI: Google's generative search features rely on its core Search ranking and quality systems, so SEO remains relevant. You can keep SEO as your foundation while adapting your content work to...
- Turning product documentation into a useful B2B readiness checklist
· 5 min read
Turn product documentation into a readiness checklist by checking three access questions: who owns the account, who can use it, and how access ends. For each, name the document, record the...
- AI citations are won by verifiability, not scarcity
· 4 min read
We tested our own content method against unbiased reviewers and found we had it backwards: AI answer engines cite the source that is easiest to verify and corroborate, not the rarest one. Keep your data private; make...