Author
Andrés Naves
Founder, Recala
I'm Andrés. I build AI products, and the ones I care most about decide whether a company gets found: search, and now AI answers.
What Recala does
Recala's AI finds the questions your buyers ask Google, ChatGPT and Gemini, writes the answers with sources, and shows you where you appear. Be the answer.
How I sign articles
Every article on this blog goes out under my name. I read it, check the sources and sign it.
If something is wrong, tell me. I'd rather fix it than defend it.
What I work on
- AI products and agents
- SEO
- GEO (generative engine optimization)
- AEO (answer engine optimization)
- Measuring AI search visibility honestly
Articles
7 articles
- How to get your website cited in AI search overviews
· 6 min read
To get cited in AI search, start by allowing the search crawler: for ChatGPT search, OpenAI recommends allowing OAI-SearchBot in robots.txt and requests from its published IP ranges...
- What should a B2B content brief include before an AI-assisted article is written?
· 5 min read
A B2B content brief should define the reader’s decision, the article’s argument, supported examples, exclusions, relevant links and the next action before drafting begins. Your template...
- How to protect domain trust when scaling AI content
· 5 min read
To maintain website authority with AI content, make human editorial judgment and useful original work prerequisites for publication, rather than treating output volume as the goal (Creating...
- Is GEO better than SEO?
· 5 min read
From Google Search’s perspective, optimizing for generative AI search is still SEO. GEO focuses specifically on visibility within generated answers.
- Is SEO dead now with AI?
· 5 min read
SEO still matters in AI search. Learn what Google's guidance says, which practices remain useful, and how to measure visibility separately from traffic.
- Turning product documentation into a useful B2B readiness checklist
· 5 min read
Turn product documentation into a B2B readiness checklist for ownership, permissions and offboarding, with evidence, clear gaps and assigned actions.
- AI citations: make claims easy to verify
· 3 min read
Make AI search content easier to verify: show the method behind original figures, link supporting evidence, and distinguish observations from promises.